Canasa Launch Campaign

Canasa is a drug that may be able to help in the treatment of active ulcerative proctitis. I worked with them as they launched their new 100mg dose. Aside from the logo, Canasa never had a branded design. The challenge of this campaign was to design a brand identity for about 40-50 different pieces ranging from visual aid for sales reps, ads and patient programs. After creating the tag “Once a Day,” which spoke to the medication usage, I created a library of different photography using the green apple concept. This gave the campaign a look that didn’t have to be repeated, but could be different for the vast material being produced while still maintaining brand identity.